The Role of Media

The Role of Media

Introduction:

   Media play an important role in our life. The newspaper, radio and the television are the most powerful organs for the expression of the news and views about men and things.

            These are regarded by the economist as a necessity of modern life. With the growth of literacy and the development of the means of communication, media is playing very important role in society. As “Every picture has two sides.”Media also has its uses and abuses.

Uses:

      The uses of media are so numerous. First, media keeps us in touch with the current world affairs. Without radio, newspaper, TV, internets etc we can’t know the important news of even our own towns or villages. They extent our knowledge and make us feel that we are the part of this fast changing world.

                      The leading TV channels and newspapers are in touch with the different parts of the world through their certain agencies, their reporters and anchors. They supply them news from every part of the world.

Secondly, a great deal of information is supplied to us through media. Important decision of laws court are puplished and aired from radio for the benefits of the lawyers .the sport man find in them the news of their own interestand liking.Comercial news are broabcast for businessman .Lovers of the radio, the cinema and television can look up in them the daily programs of these entertainments .the advertisement help the people to by things.the unemployed can look for the wanted coloumns for vacant jobs.Thirdly, through media people can give their opinions.thus media keep public and government in close contect.the current problems of political and social values are the subject matters of the leading articles of newspapers and news on TV and radio.

Public get aware of the policies and scheme of the government through media.Fourthly, the media is the source of entertainment.in weekly editionsof newspapers we have stories, poems, poetry, articles of general interest. On television we enjoy serial ,play and sometime good films. Various channels of TV provide lassical films.

Lastly media have their educative value also.it is said by a critic

  “readers of the good newspaper and viewers of TV are more intelligent, active and better informed than scolar .”

Newspaper,TV,radio help us to spread good ideas.

We can also learn about upcoming books and can see reviews on new published book. We also come toknow about scientific discoveries and research. There are useful articles on every topic.

Abuses:

It is said by a critic that “these are double edged weapons and cut both ways.”The media can do harm a lot also. By publishing and airing false news .They can mislead the people. They can make the people nervous and excited by sensational news about strike public riots and war.  They can set against one community to other but broadcasting or publishing exaggerated accounts of communal riots.they can do irreparable harm.Sometime persons working for newspaper or TV are pressurized by mischievious people and become me-re tools in their hands.By printing and presenting obscene advertisement and naked portrait and love stories ,they can be a danger to morals of the people especially young generation.

Their inflammatory articles widen the gulf between the  various nations of the world.